It is not necessary that a logo must comprise of something written in it but if you wish to have some phrase or name in it then it better to select the right kind of font and font size. You cannot use children's handwriting fonts for insurance companies or old English fonts for day care centers. In logo design, it is important to use the right fonts.

Many design software come with clip art but you should only use it as inspiration. Many of these clipart are generic shapes that may have been used in other logo designs. The use of generic shapes in a logo might complicate things when you want to trademark your logo.

Many logos are simple images. You don't need to use a logo to represent the products or services of a brand. The 3 stripes are for Adidas - they don?t have to add tennis balls to their logo to make it clear what the brand and products are. The Mercedes Benz logo is not a car, the McDonalds 'Golden Arches' are not hamburgers.you get the point. In fact, trying to make a logo look like the product ends in disaster more often than not - it's difficult to scale a car down to a business card size, server pro thailand but the Mercedes logo is a breeze.

Many people believe that a logo has to reflect the company's values. This is incorrect. It doesn't mean that you have to use spoons and plates in your logo because it's a logo for an eaterie. If you look at some of the most popular logos, you will see that they do not reflect the company's character. For example, the Mercedes logo doesn't show a car, but is one of most popular logos.

You should also remember that your logo design does NOT have to be representative of your company's activities. To draw attention to the company's characteristics such as networking and teamwork, you can use an abstract symbol. This is useful for businesses that offer services that are complex or too broad.

So whether you are creating your company logo design yourself or hiring someone to design it for, there are a few things you need to remember to make sure you create a quality design that people will love, admire, and trust. Let's go over them one by one so you have a clear understanding of all the essential elements.

Let's say that you sell physical products. Your logo is the only way people can associate them to your business when they see them at shops. Your logo will be recognized by people who see it. If they like your products, they will be more likely to try your new products. People are afraid to try new companies. If they see your new products, people who have tried your products in the past and enjoyed them, they will be more likely to purchase them. So, your logo design plays a crucial role in increasing your sales.